{"id":5030,"date":"2020-01-11T10:49:47","date_gmt":"2020-01-11T07:49:47","guid":{"rendered":"http:\/\/2mx1m.com\/?p=5030"},"modified":"2020-12-26T12:43:03","modified_gmt":"2020-12-26T12:43:03","slug":"%d9%87%d9%84-%d8%a3%d9%86%d8%aa-%d9%a3-%d8%a3%d9%88-%d9%a4%d8%9f-%d8%b9%d9%86-%d9%88%d8%ad%d8%b4-%d8%aa%d9%82%d9%8a%d9%8a%d9%85-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d8%b0","status":"publish","type":"post","link":"https:\/\/2mx1m.com\/newdemo21\/2020\/01\/11\/%d9%87%d9%84-%d8%a3%d9%86%d8%aa-%d9%a3-%d8%a3%d9%88-%d9%a4%d8%9f-%d8%b9%d9%86-%d9%88%d8%ad%d8%b4-%d8%aa%d9%82%d9%8a%d9%8a%d9%85-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d8%b0\/","title":{"rendered":"\u0647\u0644 \u0623\u0646\u062a \u0663 \u0623\u0648 \u0664\u061f \u0639\u0646 \u0648\u062d\u0634 “\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621” \u0627\u0644\u0630\u064a \u064a\u0628\u062a\u0644\u0639\u0646\u0627"},"content":{"rendered":"\r\n

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\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0639\u062a\u0642\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0639\u062f\u0645 \u0641\u0627\u0639\u0644\u064a\u0651\u0629 \u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0643\u0645\u064a\u060c \u0641\u0625\u0646 \u0625\u062d\u062f\u0649 \u062f\u0648\u0627\u0641\u0639 \u0647\u0630\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062c\u0630\u0631\u064a \u0647\u0648 \u0627\u0633\u062a\u064a\u0639\u0627\u0628\u0647\u0645 \u0644\u062a\u063a\u064a\u0631 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629\u060c \u0641\u0645\u0646 \u0646\u0627\u062d\u064a\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0642\u062a\u0636\u064a \u0648\u062c\u0648\u062f \u062a\u062f\u0627\u062e\u0644\u0627\u062a \u0645\u0639\u0642\u062f\u0629 \u062a\u064f\u0635\u0639\u0651\u0628 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0643\u0645\u064a \u0627\u0644\u0641\u0631\u062f\u064a\u060c \u0648\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 (Millennials) \u0627\u0644\u0630\u064a \u064a\u0634\u0643\u0644 \u062c\u0632\u0621\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u0629\u060c \u064a\u0637\u0627\u0644\u0628 \u0628\u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0644\u0646 \u062a\u0646\u062c\u062d \u0645\u0639\u0647\u0645 \u0643\u062b\u064a\u0631\u064b\u0627 \u0639\u0642\u0644\u064a\u0629 “\u0627\u0644\u0639\u0635\u0627 \u0648\u0627\u0644\u062c\u0632\u0631\u0629”. \u0648\u062c\u062f\u062a \u062f\u0631\u0627\u0633\u0629 \u0642\u0627\u0645\u062a \u0628\u0647\u0627 (Intelligence Group) “\u0623\u0646 \u0667\u0662\u066a \u0645\u0646 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 [\u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0633\u062a\u0641\u062a\u0627\u0624\u0647\u0645] \u064a\u0631\u064a\u062f\u0648\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0646 \u0631\u0624\u0633\u0627\u0621 \u0623\u0646\u0641\u0633\u0647\u0645\u060c \u0648\u0641\u064a \u062d\u0627\u0644 \u0648\u062c\u0648\u062f \u0631\u0624\u0633\u0627\u0621 \u0639\u0644\u064a\u0647\u0645\u060c \u0641\u0625\u0646 \u0667\u0669\u066a \u0645\u0646 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0642\u0627\u0644\u0648\u0627 \u0623\u0646\u0647\u0645 \u064a\u0631\u064a\u062f\u0648\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0631\u0624\u0633\u0627\u0624\u0647\u0645 \u0645\u062f\u0631\u0628\u064a\u0646 \u0648\u0645\u0631\u0634\u062f\u064a\u0646 \u0644\u0647\u0645” [\u0661\u0660]. \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u062a\u0642\u0636\u064a \u0648\u062c\u0648\u062f \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621. <\/p>\r\n\r\n\r\n\r\n

\u062a\u062a\u0639\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629<\/a> – \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0635\u0631 – \u0644\u0628\u0639\u0636 \u0627\u0644\u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0644\u0623\u0646\u0638\u0645\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u062a\u0647\u0627 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u062c\u0648\u062f \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u062c\u0645\u064a\u0639\u0647\u0627 \u064a\u062a\u0634\u0627\u0628\u0647 \u0641\u064a \u0648\u062c\u0648\u062f \u0664 \u0633\u0645\u0627\u062a \u0631\u0626\u064a\u0633\u0629: <\/p>\r\n\r\n\r\n\r\n

\u0661-<\/strong> \u062c\u0644\u0633\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u062f\u0648\u0631\u064a\u0629<\/strong> \u0648\u0644\u064a\u0633\u062a \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637 \u0641\u064a \u0627\u0644\u0633\u0646\u0629<\/strong> \u0643\u0645\u0627 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0645\u062b\u0644\u0627\u064b \u0643\u0644 \u0663 \u0634\u0647\u0648\u0631 \u0623\u0648 \u0628\u0639\u062f \u0643\u0644 \u0645\u0634\u0631\u0648\u0639\u060c \u0641\u0647\u0630\u0627 \u064a\u062e\u0644\u0642 \u0641\u0631\u0635\u0629 \u062d\u0642\u064a\u0642\u0629 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0648\u0633\u0631\u064a\u0639\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u0646 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u062a\u062a\u063a\u064a\u0631 \u0628\u0633\u0631\u0639\u0629 \u0646\u0638\u0631\u064b\u0627 \u0644\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0630\u064a \u064a\u0634\u0647\u062f\u0647 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0644\u0630\u0644\u0643 \u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0633\u0646\u0648\u064a\u0629 \u0648\u0639\u0642\u062f \u062c\u0644\u0633\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u062f\u0627\u0621 \u0648\u0627\u062d\u062f\u0629 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u0646\u0629 \u0644\u0627 \u062a\u0628\u062f\u0648 \u0623\u0646\u0647\u0627 \u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u0646\u0637\u0642\u064a\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642. <\/p>\r\n\r\n\r\n\r\n

\u0662 – \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u0648\u0639\u064a (Qualitative) \u0628\u062f\u0644\u0627\u064b – \u0623\u0648 \u0623\u0643\u062b\u0631 – \u0645\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0643\u0645\u064a<\/strong> (Quantitative)<\/strong>\u060c \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0623\u0635\u0628\u062d\u062a \u062a\u062a\u0646\u0627\u0648\u0644 \u0623\u0633\u0626\u0644\u0629 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0643\u0645\u064a\u0629 \u0639\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0631\u062f \u0643\u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u062f\u0642. <\/p>\r\n\r\n\r\n\r\n

\u0663 – \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0640 \u0663\u0666\u0660 \u062f\u0631\u062c\u0629 \/ \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0642\u0631\u0627\u0646<\/strong>\u060c \u0628\u0645\u0639\u0646\u0649 \u0623\u0646 \u0641\u0631\u064a\u0642\u0643 \u0648\u0632\u0645\u0644\u0627\u0626\u0643 \u064a\u0634\u0627\u0631\u0643\u0648\u0646 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0626\u0643\u060c \u0644\u064a\u0633 \u0645\u062f\u064a\u0631\u0643 \u0641\u062d\u0633\u0628\u060c \u0648\u0639\u0627\u062f\u0629 \u0644\u0627 \u064a\u0643\u0648\u0646 \u064a\u0643\u0648\u0646 \u062a\u0642\u064a\u064a\u0645 \u0643\u0645\u064a \u0628\u0644\u064a \u0646\u0648\u0639\u064a\u060c \u0645\u062b\u0644\u0627\u064b \u0641\u064a \u0634\u0631\u0643\u0629 \u0646\u064a\u062a\u0641\u0644\u064a\u0643\u0633\u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0642\u064a\u0645 \u0632\u0645\u064a\u0644 \u0632\u0645\u064a\u0644\u0647\u060c \u0641\u0630\u0644\u0643 \u064a\u0643\u0648\u0646 \u0639\u0628\u0631 \u0643\u062a\u0627\u0628\u0629 \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629 \u0645\u062b\u0644: “\u0625\u0628\u062f\u0623 \u0641\u0639\u0644 ……..\u060c \u062a\u0648\u0642\u0641 \u0639\u0646 \u0641\u0639\u0644…..\u060c\u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u0641\u0639\u0644………..” [\u0661\u0661]. <\/p>\r\n\r\n\r\n\r\n

\u0664 – \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u062a\u0639\u0644\u0645 \u0648\u0625\u0631\u0634\u0627\u062f <\/strong>\u0648\u0631\u063a\u0628\u0629 \u0635\u0627\u062f\u0642\u0629 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0648\u0644\u064a\u0633 \u062c\u0644\u0633\u0629 \u062a\u062d\u0642\u064a\u0642 \u0623\u0648 \u0645\u062d\u0627\u0633\u0628\u0629 <\/p>\r\n\r\n\r\n\r\n

\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u0623\u0646\u0627 \u0644\u0627 \u0623\u0639\u062a\u0642\u062f \u0623\u0646 \u0647\u0646\u0627\u0643 \u0646\u0638\u0627\u0645\/\u0645\u0646\u0647\u062c\u064a\u0629 \u0635\u062d\u064a\u062d\u0629 \u0648\u0623\u062e\u0631\u0649 \u062e\u0627\u0637\u0626\u0629\u060c \u0644\u0643\u0646\u064a \u0645\u0624\u0645\u0646\u0629 \u0623\u0646 \u0647\u0646\u0627\u0643 \u062e\u064a\u0627\u0631\u0627\u062a \u0623\u0642\u0644 \u0636\u0631\u0631\u064b\u0627 \u0648\u0633\u0648\u0621\u064b\u0627 \u0645\u0646 \u0623\u062e\u0631\u0649\u060c \u0645\u0647\u0645\u062a\u0646\u0627 \u0623\u0646 \u0646\u062c\u062f \u0623\u0641\u0636\u0644 \u0627\u0644\u0633\u0628\u0644 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u0646\u0631\u0643\u0646 \u0625\u0644\u0649 “\u0645\u0627 \u0648\u062c\u062f\u0646\u0627 \u0639\u0644\u064a\u0647 \u0623\u0628\u0627\u0626\u0646\u0627” \u0641\u0642\u0637 \u0644\u0623\u0646\u0646\u0627 \u0627\u0639\u062a\u062f\u0646\u0627 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0623\u0648 \u0646\u062e\u0634\u0649 \u0627\u0644\u0645\u062c\u0627\u0632\u0641\u0629 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631. <\/p>\r\n\r\n\r\n\r\n

–\u0627\u0646\u062a\u0647\u0649–<\/p>\r\n\r\n\r\n\r\n

\u0627\u0644\u0645\u0635\u0627\u062f\u0631:<\/strong><\/p>\r\n\r\n\r\n\r\n

[\u0661] [\u0664] [\u0666] [\u0668] Why More and More Companies Are Ditching Performance Ratings<\/a>, David Rock and Beth Jones, Harvard Business Review, 2015<\/p>\r\n\r\n\r\n\r\n

[\u0662] More Employers Ditch Performance Appraisals, Allen Smith, SHRM<\/a>, 2018<\/p>\r\n\r\n\r\n\r\n

[\u0663] Global Human Capital Trends library, Deloitte<\/a><\/p>\r\n\r\n\r\n\r\n

[\u0665] I’m Sorry I Broke Your Company, Karen Phelan, 2013<\/p>\r\n\r\n\r\n\r\n

[\u0667] There’s a major problem with the global trend of companies ditching performance reviews<\/a>, Chris Pash, Business Insider, 2016<\/p>\r\n\r\n\r\n\r\n

[\u0661\u0660] What Millennials Want In The Workplace (And Why You Should Start Giving It To Them)<\/a> Rob Asghar, Forbes, 2014<\/p>\r\n\r\n\r\n\r\n

[\u0669] [\u0661\u0661] Replacing performance ratings\u2026 How Amazon, Deloitte and Google do it, etsplc<\/a><\/p>\r\n\r\n\r\n\r\n

\u0645\u0631\u0627\u062c\u0639 \u0625\u0636\u0627\u0641\u064a\u0629<\/p>\r\n\r\n\r\n\r\n

In big move, Accenture will get rid of annual performance reviews and rankings,Lillian Cunningham, Washington Post, 2015<\/a><\/p>\r\n\r\n\r\n\r\n

Deloitte joins Adobe and Accenture in dumping performance reviews, Impraise<\/a><\/p>\r\n\r\n\r\n\r\n

2017 ,Why You Should Think Twice Before Ditching Performance Reviews, Forbes<\/a><\/p>\r\n\r\n\r\n\r\n

Employee performance often drops at companies that nix performance ratings because managers lose a key reference tool and employees become less engaged, Jackie Wiles, Garner, 2015<\/a><\/p>\r\n\r\n\r\n\r\n

\u0627\u0646\u0636\u0645 \u0625\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0642\u0631\u0651\u0627\u0621 \u0627\u0644\u0631\u0647\u064a\u0628\u064a\u0646 \u062d\u062a\u0649 \u062a\u0635\u0644\u0643 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062b\u064a\u0631\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u063a\u0631\u0641\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629!<\/strong><\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"

“\u0639\u0632\u064a\u0632\u064a \u0641\u0644\u0627\u0646\u060c \u0635\u062d\u064a\u062d \u0623\u0646\u0643 \u0628\u0630\u0644\u062a \u0645\u062c\u0647\u0648\u062f \u0647\u0630\u0647 \u0627\u0644\u0633\u0646\u0629\u060c \u0644\u0643\u0646\u0643 \u0644\u0645 \u062a\u062d\u0631\u0632 \u0646\u062a\u0627\u0626\u062c \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u0646\u0627\u0647\u0627 \u0644\u0643 \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u060c \u0644\u0630\u0644\u0643 \u0645\u0646 \u0628\u0627\u0628 \u0627\u0644\u0639\u062f\u0644\u060c \u062a\u0642\u064a\u064a\u0645\u0643 \u0647\u0648 \u0663 \u0645\u0646 \u0665\u060c \u0623\u0631\u062c\u0648 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0645\u062d\u0641\u0632\u064b\u0627 \u0644\u0643 \u0643\u064a \u062a\u0631\u0643\u0632 \u0648\u062a\u0628\u0630\u0644 \u062c\u0647\u062f \u0623\u0641\u0636\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0642\u0628\u0644”. [\u0641\u0644\u0627\u0646 \u064a\u062d\u0627\u0648\u0644 \u0623\u0646 \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0645\u0644\u0627\u0645\u062d \u0648\u062c\u0647\u0647 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0648 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 […]<\/p>\n","protected":false},"author":1,"featured_media":5432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[58,57],"tags":[],"class_list":["post-5030","post","type-post","status-publish","format-standard","hentry","category-58","category-57"],"yoast_head":"\n\u0647\u0644 \u0623\u0646\u062a \u0663 \u0623\u0648 \u0664\u061f \u0639\u0646 \u0648\u062d\u0634 "\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621" \u0627\u0644\u0630\u064a \u064a\u0628\u062a\u0644\u0639\u0646\u0627 - \u0645\u062f\u0648\u0646\u0629 \u0645\u062a\u0631\u064a\u0646 \u0641\u064a \u0645\u062a\u0631<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2mx1m.com\/newdemo21\/2020\/01\/11\/\u0647\u0644-\u0623\u0646\u062a-\u0663-\u0623\u0648-\u0664\u061f-\u0639\u0646-\u0648\u062d\u0634-\u062a\u0642\u064a\u064a\u0645-\u0627\u0644\u0623\u062f\u0627\u0621-\u0627\u0644\u0630\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0647\u0644 \u0623\u0646\u062a \u0663 \u0623\u0648 \u0664\u061f \u0639\u0646 \u0648\u062d\u0634 "\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621" \u0627\u0644\u0630\u064a \u064a\u0628\u062a\u0644\u0639\u0646\u0627 - \u0645\u062f\u0648\u0646\u0629 \u0645\u062a\u0631\u064a\u0646 \u0641\u064a \u0645\u062a\u0631\" \/>\n<meta property=\"og:description\" content=\"“\u0639\u0632\u064a\u0632\u064a \u0641\u0644\u0627\u0646\u060c \u0635\u062d\u064a\u062d \u0623\u0646\u0643 \u0628\u0630\u0644\u062a \u0645\u062c\u0647\u0648\u062f \u0647\u0630\u0647 \u0627\u0644\u0633\u0646\u0629\u060c \u0644\u0643\u0646\u0643 \u0644\u0645 \u062a\u062d\u0631\u0632 \u0646\u062a\u0627\u0626\u062c \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u0646\u0627\u0647\u0627 \u0644\u0643 \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u060c \u0644\u0630\u0644\u0643 \u0645\u0646 \u0628\u0627\u0628 \u0627\u0644\u0639\u062f\u0644\u060c \u062a\u0642\u064a\u064a\u0645\u0643 \u0647\u0648 \u0663 \u0645\u0646 \u0665\u060c \u0623\u0631\u062c\u0648 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0645\u062d\u0641\u0632\u064b\u0627 \u0644\u0643 \u0643\u064a \u062a\u0631\u0643\u0632 \u0648\u062a\u0628\u0630\u0644 \u062c\u0647\u062f \u0623\u0641\u0636\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0642\u0628\u0644”. [\u0641\u0644\u0627\u0646 \u064a\u062d\u0627\u0648\u0644 \u0623\u0646 \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0645\u0644\u0627\u0645\u062d \u0648\u062c\u0647\u0647 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0648 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2mx1m.com\/newdemo21\/2020\/01\/11\/\u0647\u0644-\u0623\u0646\u062a-\u0663-\u0623\u0648-\u0664\u061f-\u0639\u0646-\u0648\u062d\u0634-\u062a\u0642\u064a\u064a\u0645-\u0627\u0644\u0623\u062f\u0627\u0621-\u0627\u0644\u0630\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0645\u062f\u0648\u0646\u0629 \u0645\u062a\u0631\u064a\u0646 \u0641\u064a \u0645\u062a\u0631\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-11T07:49:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-26T12:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/2mx1m.com\/newdemo21\/wp-content\/uploads\/2020\/02\/techcrunch.jpg?fit=730%2C486&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0627\u0644\u0639\u064e\u0646\u064f\u0648\u062f \u0627\u0644\u0632\u0647\u0631\u0627\u0646\u064a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0627\u0644\u0639\u064e\u0646\u064f\u0648\u062f \u0627\u0644\u0632\u0647\u0631\u0627\u0646\u064a\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"\u062f\u0642\u064a\u0642\u0629 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